Meet Bill Cummings,
President & Creative Thought Leader
Bill is a Sales & Marketing executive with extensive experience catalyzing rapid revenue growth while controlling multimillion-dollar program budgets. Sharp advertising and marketing acumen across national publications, niche markets, classified verticals (autos, real estate & employment), legal and private party segments. He also has extensive experience working with manufacturers, banks, hospitals, health care, government, political campaigns and non-profits.
A collaborative communicator, he is continually focused on building relationships and positioning high-performance teams for unprecedented success. He is often called on by large organizations, groups and corporations to speak at workshops or meetings; lead off-sites; conduct rate analysis; forecast where your next sale will come from; and leadership team coaching (advertising, management, content). He is also available as an expert witness on the subject of print advertising and digital advertising and is also an M&A subject matter expert. More about Bill Cummings.
Meet Neil Potter
Vice President of Operations
Neil Potter is our Vice President of Operations. Neil has a robust history in the media and customer service space. “I feel fortunate that Neil has joined our team as we launch such new and profitable ventures” said Bill Cummings, President and CEO of NERUS Strategies, LLC. “Along with our other leaders, we are sure to deliver far beyond our promises.”
Neil has the unique ability to see and manage our operation from several different vantage points. His experience with sales process, sales planning, managing expectations with senior staff and his even temperament make Neil the best operations leader in the business.
Most recently Neil was the Salesforce.com Knowledge Champion for Gannett|USA Today Network. For the past year, Neil has provided regional support for sales leaders and sales representatives with the SalesForce.com CRM tool for 22 media sites across Gannett’s West Division. Neil worked directly with regional presidents, ad directors, sales leaders and sales reps to train, implement and effectively use the Salesforce CRM platform.
Prior to his Knowledge Champion role, Neil was the Digital Strategist for the Statesman Journal, a Gannett|USA Today Network newspaper and website in Salem, Oregon. For a year and a half, Neil was responsible for all digital fulfillment and trafficking for digital display, PPC, social media, email blast, website builds, re-targeting and other campaigns. Oversight and monitoring of all campaigns for optimization purposes. He also assisted sales representatives and their managers in building digital campaign solutions that delivered ROI to clients.
Prior to his Digital Strategy role, he held the position of Senior Lead and Key Accounts Manager at the Statesman Journal. Neil was elevated to this role and took on additional responsibilities, including: timekeeping for hourly employees, managing special section magazines (hiring freelancers, hiring photographers, giving art direction, data collection, editing, etc.), training employees, leading meetings for the support staff and becoming a liaison between advertising and other departments. It was in this role that Neil worked for Bill Cummings on re-launching the Best of the Mid-Valley, which broke all financial records in the years Neil oversaw the project.
Neil’s first job with The Statesman Journal was an account manager. Responsibility as a support staff for a key account desk. Duties included selling advertising, managing billing, providing art direction, scheduling the advertisements and working directly with a key account sales representative on any other matters related to the sales desk.
Prior to entering the media business, Neil worked as a Wilderness Guard in the Mt. Jefferson Wilderness. Trained as a Forest Protection Officer with responsibilities in enforcing forest and wilderness laws. One of the main duties was to educate forest and wilderness users of the different laws and regulations. Enforcement of these laws and regulations was writing citation tickets to the offenders. Often worked solo for this job, and sometimes in teams.
Neil holds a BS in Marketing from Oregon State University, and is married and has two sons. He and his family are based in Salem, Oregon.
Meet Nicolas Owen
Vice President of Engagement
Nicolas (Nick) Owen Is our Vice President of Engagement. In this role, Nick is responsible for delivering irresistible levels of service to our media partners, their sales representatives and the millions of guests that will visit the websites we create.
“I brought Nick into a national role and it executed well” said Bill Cummings, President & CEO of NERUS Strategies LLC. “Nick has the ability to see opportunity and apply sales pressure in a fun and meaningful way.”
Nick’s experience crosses over from media to large ticket items. All transferrable skills for the NERUS client. For over two years, he held the position of Internet Sales Manager at B. Young RV in Milwaukie, Oregon. Prior he was the Business Development Coordinator and Sales Manager for Camping World and Good Sam. There he was responsible for generating and closing sales over the internet and phone. Nick cultivated all leads for the sales team, and followed up to provide up to date reports on the sales pipeline activity to upper management. Under Nick’s guidance, the internet department accounted for 40% of the total sold units in 2016.
Nick made a quick stop at the Oregonian Media Group as a Campaign Manager, managing digital advertising campaigns for fulfillment to retention.
As the Regional Director, Sales & Marketing for The Dolan Company, Nick was responsible for overall sales growth and gap strategy for 15 markets. Primary focus on sales planning and sales calls, digital augmentation, and account planning. Traveled extensively with primary responsibility for Baltimore, St Louis, Minneapolis and Oklahoma City.
On the corporate team, Nick was responsible for planning and creation of a digital centralization strategy for ad ops, social media and relationship strategy, eNewsletters and standardizing ad units across 33 websites.
Nick held the role of Digital Strategist for The Statesman Journal, a Gannett|USA Today Network newspaper and website in Salem, Oregon. There he collaborated with the Advertising team to implement ad campaigns and provide ad campaign management for Statesman Journal Media. He managed campaigns in DoubleClick For Publishers, OrderHub, AdTech Helios, Yahoo! APT, AdMarvel, and Google AdWords.
Nick managed a high level of orders on a weekly basis. He provided constant monitoring, fulfillment, reporting, redirection and available inventory controls. Nick troubleshoots issues with failing campaigns and communicates with the Account Managers and clients recommending course correction.
Nick attended Chemeketa Community College, is single and is based in Happy Valley, Oregon.
Meet Jeff Conway
Vice President Business Development
& Television Development
Jeff Conway is our Vice President Business Development and Television Development. Jeff puts his 30+ years as a television network affiliate Executive Producer, active producer, advertising agency executive, and television News Planning Manager to work for our clients.
Jeff has extensive C-Level and current hands-on experience in overseeing multiple teams in fast paced, deadline driven television and marketing production environments including broadcast television commercials, programs, news, online, print, and industry events for B2B, B2C and B2G. He is known for his ability to create, script, pitch, produce content, and nurture client relationships.
Jeff has designed studios and workflow processes from a current editor/designer’s perspective, including training, staffing, budgeting, and scheduling. He has been responsible for developing creative strategies and managing campaigns to create quality purpose-driven content. Whether it is through in-house production, or by managing vendor relations, he delivers successful programs with precision in a positive way.
Jeff and Bill have worked together with The Madison Avenue Group, Inc. and have won several local and national awards for their work together.