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Meet Bill Cummings,

President & Creative Thought Leader


Bill is a Sales & Marketing executive with extensive experience catalyzing rapid revenue growth while controlling multimillion-dollar program budgets. Sharp advertising and marketing acumen across national publications, niche markets, classified verticals (autos, real estate & employment), legal and private party segments. He also has extensive experience working with manufacturers, banks, hospitals, health care, government, political campaigns and non-profits.


A collaborative communicator, he is continually focused on building relationships and positioning high-performance teams for unprecedented success.  He is often called on by large organizations, groups and corporations to speak at workshops or meetings; lead off-sites; conduct rate analysis; forecast where your next sale will come from; and leadership team coaching (advertising, management, content).  He is also available as an expert witness on the subject of print advertising and digital advertising and is also an M&A subject matter expert.  More about Bill Cummings.


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Meet Neil Potter

Senior Vice President of Operations


Neil Potter is our Vice President of Operations.  Neil has a robust history in the media and customer service space.  “I feel fortunate that Neil is a key leader our team as we launch such new and profitable ventures across the United States” said Bill Cummings, President, and CEO of NERUS Strategies, LLC.  “Along with our other leaders, we are sure to deliver far beyond our promises.”
Neil has the unique ability to see and manage our operation from several different vantage points.  His experience with sales process, sales planning, managing expectations with senior staff and his even temperament make Neil the best operations leader in the business.
Prior to joining NERUS, Neil was the Knowledge Champion for Gannett|USA Today Network. Neil held several other positions with Gannett|USA Today including Digital Strategist, responsible for all digital fulfillment and trafficking for digital display, PPC, social media, email blast, website builds, re-targeting and other campaigns.  Oversight and monitoring of all campaigns for optimization purposes. He also assisted sales representatives and their managers in building digital campaign solutions that delivered ROI to clients.
Prior to entering the media business, Neil worked as a Wilderness Guard in the Mt. Jefferson Wilderness. Trained as a Forest Protection Officer with responsibilities in enforcing forest and wilderness laws. One of the main duties was to educate forest and wilderness users of the different laws and regulations. Enforcement of these laws and regulations was writing citation tickets to the offenders. Often worked solo for this job, and sometimes in teams.

Neil holds a BS in Marketing from Oregon State University, and is married and has two sons.  He and his family are based in Salem, Oregon.


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Meet Nicolas Owen

Vice President of Engagement


Nicolas (Nick) Owen Is our Vice President of Engagement.  In this role, Nick is responsible for delivering irresistible levels of service to our media partners, their sales representatives and the millions of guests that will visit the websites we create.  
“I brought Nick into a national role and he executed well” said  Bill Cummings, President & CEO of NERUS Strategies LLC.  “Nick has the ability to see opportunity and apply sales pressure in a fun and meaningful way.”
Nick’s experience crosses over from media to large ticket items.  All transferrable skills for the NERUS client.  For over two years, he held the position of Internet Sales Manager at B. Young RV in Milwaukie, Oregon.  Prior he was the Business Development Coordinator and Sales Manager for Camping World and Good Sam.  There he was responsible for generating and closing sales over the internet and phone.  Nick cultivated all leads for the sales team, and followed up to provide up to date reports on the sales pipeline activity to upper management.  Under Nick’s guidance, the internet department accounted for 40% of the total sold units in 2016.

As the Regional Director, Sales & Marketing for The Dolan Company, Nick was responsible for overall sales growth and gap strategy for 15 markets.  Primary focus on sales planning and sales calls, digital augmentation, and account planning. Traveled extensively with primary responsibility for Baltimore, St Louis, Minneapolis and Oklahoma City.

On the corporate team, Nick was responsible for planning and creation of a digital centralization strategy for ad ops, social media and relationship strategy, eNewsletters and standardizing ad units across 33 websites.

Nick also held the role of Digital Strategist for The Statesman Journal, a Gannett|USA Today Network newspaper and website in Salem, Oregon.  There he collaborated with the Advertising team to implement ad campaigns and provide ad campaign management for Statesman Journal Media. He managed campaigns in DoubleClick For Publishers, OrderHub, AdTech Helios, Yahoo! APT, AdMarvel, and Google AdWords.

Nick attended Chemeketa Community College, he lives in Tigard and works in our Salem, Oregon office.


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Meet Jeff Conway

Vice President Business Development

& Television Development


Jeff Conway is our Vice President Business Development and Television Development.  Jeff puts his 30+ years as a television network affiliate Executive Producer, active producer, advertising agency executive, and television News Planning Manager to work for our clients. 


Jeff has extensive C-Level and current hands-on experience in overseeing multiple teams in fast paced, deadline driven television and marketing production environments including broadcast television commercials, programs, news, online, print, and industry events for B2B, B2C and B2G.  He is known for his ability to create, script, pitch, produce content, and nurture client relationships.

Jeff has designed studios and workflow processes from a current editor/designer’s perspective, including training, staffing, budgeting, and scheduling.  He has been responsible for developing creative strategies and managing campaigns to create quality purpose-driven content.  Whether it is through in-house production, or by managing vendor relations, he delivers successful programs with precision in a positive way.

Jeff and Bill have worked together with The Madison Avenue Group, Inc. and have won several local and national awards for their work together. Jeff works remote in Central and Southern California.

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Meet Margaux Alexander

Senior Project Manager


Margaux Alexander joined our team in January 2021 as our Senior Project Manager.  With over 20 years of experience she brings the level of customer service and media partner satisfaction that is core to NERUS Strategies. Margaux’s experience in the marketing and advertising industry throughout the Pacific Northwest is well known.  She has worked in print, broadcast and digital media.  Margaux’s career in media began as an assistant for her community weekly newspaper at an early age.  After several year’s shadowing every department from composition to Publisher, she found her passion working with advertisers and account executives. 


Margaux has the ability to build new revenue and execute effective multi-media campaigns for across business segments. She has lead sales teams across Oregon, Washington and Idaho resulting in impressive year over year revenue increases for media companies in multiple markets.  


Margaux is originally from Nashville, TN.  Her family relocated to Oregon where she currently resides.  An avid outdoor enthusiast, she enjoys fishing the Siletz river, hunting in the Willamette Valley and exploring Oregon with her four children.  She is based at our corporate headquarters in Salem Oregon.

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Meet Allison Gnefkow

Marketing Associate


Allison Gnefkow joined the NERUS team in November 2019.  Allison works with our markets that produce Best of Programs. We first worked with Allison when she was with the Northwest Arkansas Democrat-Gazette.  Allison's passion for helping small businesses to understand the power of combining digital media with high-quality print is what sets her apart.

Allison holds a degree in Business Administration and Spanish from Wichita State University and has a background in customer service. She works remotely from Kansas City and enjoys spending time with family. 

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Meet Cory Bergman

Director, Design


Cory Bergman joined the NERUS team in May 2019. He is our lead designer and is at the heart of our creative services efforts.  He has worked in the digital space for the past 10 years at Snapfish. Cory's skills include graphics and product development. His focus at NERUS is on digital and print design for the advertisers and clients we serve across the United States through our platform.  Cory lives in Salem, Oregon, is married and has three children. He is based at our corporate office in Salem.

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Meet Kerry Lorentz

Creative Projects Manager

Kerry Lorentz joined the NERUS team in February of 2020. Using her extensive experience with print and digital assets, Kerry works with our markets to produce their Best of Programs. 

Kerry has a formal education in Visual Communications and has been working in the field since the ‘90s. During her time working for Eagle Web Press, The Statesman Journal and Chemeketa Community College, Kerry designed magazines and newspaper layouts for both editorial and print advertising.

Based in our Oregon Corporate office, Kerry is proud to be a native Oregonian.

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Meet Heather Marshall

Creative Projects Manager


Heather Marshall joined the NERUS team in November 2020.  An accomplished graphic designer with over 10 years of experience in print and digital mediums, she has worked with a variety of clientele.  Heather has designed original logos for businesses, product videos, social media graphics, marketing materials, and other assets. Her experience also includes brand management and marketing, delivering proven results and ROI.


She attended the California College of the Arts in Oakland, as well as the San Francisco summer program. She earned her degree in graphic design and multimedia at San Francisco’s Platt College. Outside of her passion for design, Heather enjoys many hobbies from shooting her longbow, to her passion for car racing ... anything from Formula 1 to drag races.

Heather works from our corporate office in Salem.

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Meet Christina Magaña

Social Media Manager


Christina Magaña joined NERUS in February 2021 as the Social Media Manager for the Digital Ops team. She brings over 10 years of customer service experience including client relations, digital content management, SEO, and social media management with a focus on small businesses. She’s currently pursuing a business degree in Digital Marketing at Western Governors University.

In her spare time, she enjoys dancing Cumbia with her boyfriend, playing video games, watching Studio Ghibli films, and supporting local coffee shops. She lives in Salem, Oregon with her boyfriend and their two adopted cats, Luna and Mister Atticus.


A few fun facts about Christina, she has a certification in interior design, has 70+ Pokémon collectibles, considers herself a Tetris wizard, and was born on Christmas Day.

Christina works from our corporate office in Salem.

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Meet Hayden Wright

Digital Operations Manager

Hayden Wright joined Nerus in February of 2021 and is our Digital Operations Manager, part of the Digital Operations Team. His experience includes multiple years of management at Cutsforth’s Thriftway, bookkeeper experience from Roth’s Fresh Market, and three years of Marketing experience with sports information with the Western Oregon University Athletics Department. After his time with WOU’s Athletic Department, he decided that revenue, marketing, and advertising was the path he wanted to take in his career.


Hayden is a 2020 graduate of Western Oregon University, earning a degree in Business and Marketing. Hayden enjoys spending his free time going on hikes, taking pictures of landscapes, and woodworking. Currently he resides in Monmouth, Oregon. Hayden is originally from Canby, Oregon.

Hayden works from our corporate office in Salem.

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Meet Emma Davis

Creative Content Manager

Emma Davis joined our team in February of 2021 as the Creative Content Manager for the Digital Operations team within NERUS.  She graduated with a degree in journalism and multimedia from the University of Oregon in June of 2020. Although she has been in the media industry for a short amount of time, Emma has built her repertoire and skillset to an impressive level. She found her passion for media and content creation while being a digital contributor for Vortex Music Magazine for 5 years.

Emma’s main mediums of creating content revolve around photography, videography, and writing which she found an early love for when she attended high school. She also loves collaborating and working with others on creative and business projects within the realm of digital marketing.


Aside from her passions of digital media and photography, Emma is a big fan of anything that has to do with music, true crime, and DC comics. She spends a lot of her free time listening to her favorite artists, watching crime documentaries, playing video games, and making frequent coffee runs.


Emma is currently based in Sherwood, Oregon with her family, her 2 dogs, and her cat Juniper. She works from our corporate office in Salem.

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Meet Saint

Official Spokes-Dog


Meet Saint. Official Best of the Willamette Valley spokes-dog. She enjoys long walks in downtown Salem, chasing squirrels and promoting everything that is BEST about the Willamette Valley.

Saint was rescued from a no-kill shelter in California.  Born in Fresno, Saint had puppies prior to her relocation to her permanent home with Nicolas Owen and Lauren Williamson in the Portland area.

Saint is available for limited engagements and spends most of her days at the NERUS corporate office in Downtown Salem, Oregon.

ABOUT NERUS Strategies

 The NERUS Strategeies LLC mission is to explore ideas that translate quickly to a profitable experience.  From better ways to target and reach your market, to helping define Best Of events and special sections, to best practice pricing and marketing.

Lets talk about your greatest needs and ways we can deliver a profitable experience.


 NERUS Strategies, LLC

Corporate Headquarters

494 State Street, Suite 350

Salem, OR 97301


Offices in Oregon, with locations in New York, Fort Mill, Dallas, Las Vegas, and Laguna Beach.

Click here to contact us.

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"For I know the plans I have for you," declares the LORD, "plans to prosper you and not to harm you, plans to give you hope and a future." - Jeremiah 29:11

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