HOW TO BE AN AMAZING MEDIA PARTNER

FROM LEGACY THINKING

TO MODERN CONCEPTS

09.07.2016

Embracing Audience

Whatever size market you're in, you've likely got a lot of competition and options standing between you and the advertiser.   There is an old method of selling advertising (from the newspaper) … show up and throw...

08.24.2016

Understanding Business Needs

Most newspaper’s advertising revenues are underperforming. Business seems to be slipping away. Advertisers don’t seem to be interested in advertising. “They are going someplace else” says your advertisi...

08.19.2016

Adoption by your Sales Staff ... again?

If you have been in a sales or sales leadership role with local media for more than three years, especially newspapers, you may have experienced the launch and relaunch of the new digital offe...

08.17.2016

Digital Transformation

Minding The Bends In The Road

For those involved in monetizing a newspaper, radio or television audience through “new media” you will find this an interesting read.   Here are some thoughts (field tested with B...

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