ABOUT NERUS Strategies

 The NERUS Strategeies LLC mission is to explore ideas that translate quickly to a profitable experience.  From better ways to target and reach your market, to helping define Best Of events and special sections, to best practice pricing and marketing.

Lets talk about your greatest needs and ways we can deliver a profitable experience.

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"For I know the plans I have for you," declares the LORD, "plans to prosper you and not to harm you, plans to give you hope and a future." - Jeremiah 29:11

 

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HOW TO BE AN AMAZING MEDIA PARTNER

FROM LEGACY THINKING

TO MODERN CONCEPTS

[LACONIA, NH] — Bill Cummings said he usually counsels against being both a sponsor of a “Best Of” contest and a contestant. But to Bank of New Hampshire, both opportunities were too good to pass up.

“We thought it was a great oppor...

Editor & Publisher Magazine announced this year’s list of 10 Newspapers That Do It Right. These ideas range from successful digital innovations, strategies that helped cut costs, and revenue ideas that increased the bottom line.  W...

11.14.2017

A revolution is underway in the legal industry.  Lawyers in all fields are learning to be flexible to attain today's digital marketplace. Young lawyers and even law students must start learning their chances of survival, embracing...

07.31.2017

WELCOME TO THE REVOLUTION


Most Chambers do a great job of member to member networking.  Now any Chamber can add one of the most dynamic, public facing marketing experiences for their members!

THE MARKETING SUPPORT MEMBERS NEED

Our pr...

04.22.2017

Is it time to hire you as my consultant?

I often am asked this question.  With today's shrinking resources at media companies and non-profits, it's a good question.  It's also a good time to align with an individual or group that ha...

04.05.2017

With the Internet maturing, launching and supporting a niche digital destination in your market makes sense!

02.26.2017

Two months (or periods) into the 2017 selling season, so it is a good time to check your performance against similar companies.  We take a look at the group of newspapers that are publicly held.  We have extracted results from fina...

09.07.2016

Embracing Audience

Whatever size market you're in, you've likely got a lot of competition and options standing between you and the advertiser.   There is an old method of selling advertising (from the newspaper) … show up and throw...

08.24.2016

Understanding Business Needs

Most newspaper’s advertising revenues are underperforming. Business seems to be slipping away. Advertisers don’t seem to be interested in advertising. “They are going someplace else” says your advertisi...

08.19.2016

Adoption by your Sales Staff ... again?

If you have been in a sales or sales leadership role with local media for more than three years, especially newspapers, you may have experienced the launch and relaunch of the new digital offe...

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