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Bill Cummings

President & CEO

Bill is a Sales & Marketing executive with extensive experience catalyzing rapid revenue growth while controlling multimillion-dollar program budgets. Sharp advertising and marketing acumen across national publications, niche markets, classified verticals (autos, real estate & employment), legal and private party segments. He also has extensive experience working with manufacturers, banks, hospitals, health care, government, political campaigns and non-profits.


Prior to establishing NERUS Strategies, LLC in 2017, he held local advertising leadership positions with McClatchy & Gannett, he also held senior corporate positions with Freedom Communications, and Gannett/Gatehouse/Bridgetower Media (formerly The Dolan Company).


A collaborative communicator, he is continually focused on building relationships and positioning high-performance teams for unprecedented success. He is often called on by large organizations, groups and corporations to speak at workshops or meetings; lead off-sites; conduct rate analysis; forecast where your next sale will come from; and leadership team coaching (advertising, management, content). He is also available as an expert witness on the subject of print advertising and digital advertising and is also an M&A subject matter expert. More about Bill Cummings.