

How Smart Digital Offerings Drive Year-Round Revenue
Local advertisers don’t need more ad units; they need outcomes. That’s why media organizations must shift from offering fragmented products to building scalable, strategic experiences rooted in results. One of the most effective ways to spark these relationships? A well-executed “Best Of” contest. More than a community celebration, it can serve as a powerful reintroduction to your brand, a gateway to deeper partnerships, and the first step in a smarter, more profitable digita


NERUS Strategies Launches Self-Managed “Best Of” Contest Platform for Media Companies
Optimum Ballots gives newspapers, radio stations, and TV broadcasters a powerful MIY (Manage It Yourself) tool to run secure,...


Voting Opens for Best of the Willamette Valley: Cast Your Ballot for 2025’s Top Businesses
This year’s highly anticipated Best of the Willamette Valley contest opened at noon on March 17. Now in its sixth year, the contest...


Launching or Revitalizing a "Best Of" Contest: Building a Standalone Brand
In the digital age, a well-designed “Best Of” contest can elevate community engagement, strengthen brand loyalty, and create an enduring ass


Is your approach transactional or transformative
In an evolving media landscape, staying relevant is crucial. NERUS Strategies, under the leadership of President and CEO Bill Cummings,...


Revolutionizing 'Best Of' Contests: How NERUS Strategies Delivers Turn-Key Profit and Ease for Media Partners
For years, many media companies have relied on "Best Of" or "Reader’s Choice" programs as a cornerstone of their community engagement and...


The Value of Crowdsourcing in a 'Best Of' Contest Environment
Crowdsourcing is a powerful tool for engaging ...