ABOUT NERUS Strategies

 The NERUS Strategeies LLC mission is to explore ideas that translate quickly to a profitable experience.  From better ways to target and reach your market, to helping define Best Of events and special sections, to best practice pricing and marketing.

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"For I know the plans I have for you," declares the LORD, "plans to prosper you and not to harm you, plans to give you hope and a future." - Jeremiah 29:11

 

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Great Ideas To Grow Revenue!

Peer Performance | Print & Digital Media

Two months (or periods) into the 2017 selling season, so it is a good time to check your performance against similar companies.  We take a look at the group of newspapers that are publicly held.  We have extracted results from financial reporting.  At the conclusion of this report, we will present some thoughts and directional ideas that may help achieve better results.

 

The real challenge is while digital revenue has increased 177% and print has declined 58%, the basis has not changed much.  As of 2013, digital accounted for 15% of total revenue.  Trends are also showing that digital growth performance is slowing and in some cases flattening. Cleverly missing the point to draw attention away from the real challenge … how to find the way back to total revenue growth.