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Neil Potter

Senior Vice President

Neil Potter is our Senior Vice President and a founding partner of NERUS Strategies, LLC. Neil has a robust history in the media and customer service space. “I feel fortunate that Neil is a key leader for our team. Media Partners quickly discover Neil's talents as we launch such new and profitable ventures across the United States” said Bill Cummings, President, and CEO of NERUS Strategies, LLC. “Along with our entire team, we are sure to deliver far beyond our promises.”


Neil has the unique ability to see and manage our operation from several different vantage points. His experience with sales process, sales planning, managing expectations with senior staff and his even temperament make Neil the best operations leader in the business.


Prior to joining NERUS, Neil was the Salesforce.com Knowledge Champion for Gannett|USA Today Network. Neil held several other positions with Gannett|USA Today including Digital Strategist, responsible for all digital fulfillment and trafficking for digital display, PPC, social media, email blast, website builds, re-targeting and other campaigns. He was responsible for oversight and monitoring of all campaigns for optimization purposes. He also assisted sales representatives and their managers in building digital campaign solutions that delivered ROI to clients.


Prior to entering the media business, Neil worked as a Wilderness Guard in the Mt. Jefferson Wilderness. Trained as a Forest Protection Officer with responsibilities in enforcing forest and wilderness laws. One of the main duties was to educate forest and wilderness users of the different laws and regulations. Enforcement of these laws and regulations was writing citation tickets to the offenders. Often worked solo for this job, and sometimes in teams.


Neil holds a BS in Marketing from Oregon State University, and is married and has two sons. He and his family are based in Salem, Oregon.